It looks like something straight out of star wars. (Wasn't there a scene somewhere in that show that had almost that exact helmet?)
Because they rely on deformation, helmets are only capable of effectively absorbing the forces of a single impact; go bouncing down the road, hitting your head multiple times and your brain will turn to mush.
I disagree. Based on first hand, um, first head, experience and talking to others with similar experiences; The first hit is the high g impulse impact. After that it's low g forces and mostly sliding abrasion. It's not like you're high siding from sitting height multiple times.
I'm not so sure about gel inserts. They tend to leak after a while. They're also have the characteristics of water; Soft when touched and at least as hard as rock when impacted against.
The laminate and carbon fiber arch concept has great promise. I'd like to read more than what the article vaguely referred to for it's force dissipation and how it actually works in this design.
Of course, you didn’t read this article because you go gaga over carbon members,
Um, actually, yes I did. The Earth is an awfully big hard thing to have fall on you. Cute and pretty doesn't cut it when you get sucker punched in the face by a planet.
It'll take a bit of real world crashes with the design before I'm willing to wear one. You only have one shot at a major head impact and at least for this caveman rider, first generation head protection designs is an unacceptable risk. They also have to do something about that hideous look.
P.S. Get a marketing department. Using “The Game of Death” and "Kill Bill" as a selling point is like naming a cage "The Impactor" and "Family Killer Deathtrap." Then again, the cage companies made a fortune selling things named Ram, Impulse and Probe.